VKB shops showcase company’s dynamic progress

Retail stores are part of die co-operation structure since the entity was established more than 100 years ago. Just like a century ago, we still refer to our business units as showcases of the agricultural businesses towards existing as well as potentially new clients. The reason for and primary purpose of the business units still are to ensure that the producer’s needs for a sustainable, profitable existence are fully enforced here. That is exactly why the core of our offer is still made up by fertilizer, seed, chemicals, animal feed, animal health products and fuel.

In the modern era of retail the opportunity arose to extend our offer in order to be considered when the general consumer in our service area starts considering options about which companies will be able to supply in his/her needs. This is exactly the reason why modern, dynamic agricultural companies incorporate retail efficiency as part of their strategy.

VKB wants to ensure that the general consumer increasingly becomes more familiar with the company’s product identity and offer, but that the shopping experience won’t lack anything compared to existing retail competitors.

In order to achieve this, product ranges are constantly investigated and extended where needed, with the focus on offering renowned, quality brands at competitive prices to clients, but in cases where the market requires it, also offer alternative more economic options, backed by a guarantee policy for total peace of mind.

In order to achieve the goal of operational efficiency and profitability, the supply chain and logistics must operate optimally. VKB uses distribution centres throughout its service area where economies of scale are being used to negotiate the best prices and also to ensure that products are filling our shelves in shops in time and efficiently to prevent any disappointments.

The supply of products in our shops are structured according to modern trends so that clients can enjoy the comfort of buying per department, while we ensure that our staff receives training in order to support clients regarding their needs.

Promotions and special deals offer seasonal bargains to our clients.

VKB strives towards the improvements of systems in order to create a shopping experience where we can serve more clients with satisfaction.

Lastly, the upgrading of our facilities and also geographical extension are constantly part of our agenda. This is exactly why we are currently busy with the construction of a new shop in Harrismith, where customers will enjoy exposure to a totally new offer, which was up to now limited by space. We are looking forward to welcome you at the new store shortly. As a teaser we include representations of what can be expected. We are all very excited about the future in Harrismith.


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